D7.5 Awareness campaigns and events


The Raising Awareness Campaigns designed and developed by ALL DIGITAL are the topic of this deliverable. The deliverable aims at describing the process of design and development deployed during the lifetime of the RAYUELA project. 

The first section describes the rationale of the overall campaign, explaining the different target audiences and the approach adopted per each of them to effectively produce and reach the aimed goals. 

In the second section there is a detailed description of all the events designed and organised by ALL DIGITAL as part of the raising awareness campaign. 

In the third and last section there is a tailored description of the TikTok campaign ALL DIGITAL managed to develop. They did so with the cooperation of a music producer and the active engagement of a music band and two independent musicians aged between 18 and 26. The produced videos were published on social media to reach young audiences.